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NOTE FROM FOUNDER
We built SUGAR with one belief Indian women shouldn't have to settle. Not for the wrong shade, not for the wrong formula, not for a brand that wasn't thinking about them. Every product we make is our way of saying: you were always the standard.
We started SUGAR because Indian women deserved makeup that was made for them not borrowed from the West and adjusted later. Every shade, every product we create is built to match real Indian skin tones and real Indian lives. Beauty should make you feel powerful, not left out.
I find it as the best cosmetics brand existing in India with a wide variety of products one thing that I just love about the brand is their commitment towards inclusivity,they provide a wide range of shades for their products that suits all the soin tones n skin types which is often looked over by other brands I find that The quality of all the products is very good woth affordable price range with the stick foundation giving very good coverage and lasting for over 6-7 hours after wearing it whole day at college even after sweating and the lipstick are fabulous very light weight and doesn’t transfer which stays on for 12 hours even after eating and drinking and the mascara is my favourite it gives so much length and volume without clumping n stays all day is waterproof n smudge proof so nothing to worry about
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I find it as the best cosmetics brand existing in India with a wide variety of products one thing that I just love about the brand is their commitment towards inclusivity,they provide a wide range of shades for their products that suits all the soin tones n skin types which is often looked over by other brands I find that The quality of all the products is very good woth affordable price range with the stick foundation giving very good coverage and lasting for over 6-7 hours after wearing it whole day at college even after sweating and the lipstick are fabulous very light weight and doesn’t transfer which stays on for 12 hours even after eating and drinking and the mascara is my favourite it gives so much length and volume without clumping n stays all day is waterproof n smudge proof so nothing to worry about
