Bestsellers

Bestsellers

What Our Shoppers Reach For Most

This is the shortlist of SUGAR staples that keep selling out: complexion basics like the Ace of Face foundation, stick and pore-minimizing primer, the Tan Ban niacinamide sunscreen for daily wear, and a run of long-wearing lip colours from Matte As Hell crayons to transferproof and 18HR liquid formulas. A safe starting point if you're new to the brand.

Building a face? Start with primer, foundation and All Set To Go powder, then set your look with Contour De Force and Kohl Of Honour. For lips, pick Matte Attack or Ultrastay for all-day hold, or the crayon for quick everyday colour. The niacinamide sunscreen suits oily, humid-weather skin under makeup.