THE SUGAR DIARIES

Kohl-d Comfort: Waterproof Kajal That Actually Stays Put

Short answer: your kajal smudges because your eyelids get oily and warm, and most kohl formulas simply slide right off. The fix is a three-part routine — prep the lid, apply a waterproof...

Ace Of Face: The Beginner Makeup Kit for Women, Sorted

If you want the honest answer first: a great makeup kit for women in India needs just six things — a foundation, a setting powder, a blush, a nude and a bold lip, a waterproof kajal, and a m...

Freedom To Glow: Easy Tricolour Independence Day Makeup From a Homegrown Brand

Here's the good news: your Independence Day makeup look can be patriotic without being a fancy-dress emergency. An Independence Day makeup look is a wearable, everyday interpretation of the t...

Affordable Makeup Products for Beginners Under ₹500

The best basic makeup kit for beginners on a budget starts with eight products, each under ₹500, covering every step from skin prep to lips. You do not need 20 products or a ₹5,000 haul to start we...

Best Matte Lipstick for Indian Skin Tones

The best matte lipstick for Indian skin is one that doesn't oxidize darker after an hour, doesn't turn chalky on deeper complexions, and doesn't dry your lips out by lunchtime. SUGAR's matte range ...

Best Waterproof Eye Makeup for Rainy and Humid Weather

The best waterproof eye makeup for monsoon is the kind you apply in the morning and do not think about again, even when you get caught in a downpour at 5 PM. That means formulas built to resist hum...

Matte As Hell, All Day Well: The Long-Wear Matte Lipstick Playbook

Making matte lipstick last through Indian heat is entirely doable — you just prep, apply and lock in three quick moves. Matte lipstick is a lip colour with a flat, non-shiny finish and high ...

Top 10 Best Kajal in India

The best kajal in India right now is the SUGAR Kohl Of Honour Intense Kajal. It lasts 12+ hours on the waterline, costs ₹249, is ophthalmologist-tested, and has over 1,140 verified reviews. But the...

How to Choose the Best Highlighter Shade for Indian Skin

You swipe on a highlighter that looked perfect in the pan. Then you step outside, and your cheekbones turn grey instead of glowing. Finding the best highlighter for Indian skin comes down to one th...

Niacinamide Blush for Oily Skin: The Flush That Loves You Back

Yes — niacinamide blush is genuinely good for oily skin, because it pairs a natural-looking flush with an ingredient that helps balance oil and support your skin barrier while it wears. Niaci...