Introducing the New SUGAR Makeup Range

SUGAR Makeup was crafted for the woman who refuses to be stereotyped into roles. Makeup that challenges the status quo. Unapologetically bold yet approachable. Generous yet budgeproof. High on style and higher on performance, SUGAR is you.
3 Ways to Line Your Eyes with our Waterproof Eyeliner

3 Ways to Line Your Eyes with our Waterproof Eyeliner

Most women consider the Eye Liner to be their Holy Grail product. The Sugar Eye Told You So! Eye Liner is that one product you need to get your hands on.

Read more →

Go Soft or Bold with Sugar Eye Makeup

Go Soft or Bold with Sugar Eye Makeup

Sugar has introduced its range of amazing eye make-up that includes the Sugar Eye Told You So! Waterproof Eyeliner and the Sugar Twist and Shout Fade proof Kajal.

Read more →