{"title":"Run-Proof Essentials","description":"","products":[{"product_id":"arrested-for-overstay-waterproof-eyeliner-01-i-ll-be-black-black","title":"Arrested For Overstay Waterproof Eyeliner - 01 I'll Be Black (Black)","description":"\u003cp\u003e\u003cimg alt=\"\" height=\"auto\" width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0906\/2558\/files\/A_-arrested-for-overstay-waterproof-eyeliner.jpg?v=1720418535\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"SUGAR Cosmetics","offers":[{"title":"Default Title","offer_id":42705035660,"sku":"8906090491235-949","price":949.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/2558\/files\/Arrested-For-Overstay-Waterproof-Eyeliner-01-Ill-Be-Black-Black.jpg?v=1764067240"},{"product_id":"matte-attack-transferproof-lipstick","title":"Matte Attack Transferproof Lipstick","description":"\u003ch2\u003eThe Lipstick That Won't Let You Down — Literally\u003c\/h2\u003e\n\u003cp\u003eWe've all been there: you spend time getting your lip colour just right, and by the time you've had your morning chai, half of it is on the cup. The \u003cstrong\u003eMatte Attack Transferproof Lipstick\u003c\/strong\u003e was developed specifically to solve this. Its transfer-proof formula bonds to the lips on contact — and once it sets (about 30–60 seconds after application), it stays through meals, masks, and long days without smudging.\u003c\/p\u003e\n\u003cp\u003eThis isn't a marketing claim — it's how the formula actually works. Unlike regular matte lipsticks that simply dry down, the Matte Attack uses a film-forming technology that creates a flexible, long-wearing layer on the lips. The result? Colour that stays true for 8+ hours, even in India's heat and humidity.\u003c\/p\u003e\n\u003ch2\u003eWhat to Expect (Honest Breakdown)\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTransfer-proof from ~60 seconds after application\u003c\/strong\u003e — let it fully set before pressing your lips together\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e8+ hours of wear\u003c\/strong\u003e in normal conditions; expect 5–6 hours if eating oily food\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfortable matte finish\u003c\/strong\u003e — not the dry, tight feeling of old-school matte lipsticks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense pigment in one swipe\u003c\/strong\u003e — no need to layer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShades curated for Indian skin tones\u003c\/strong\u003e — warm nudes, terracottas, berries, classic reds, and deep plums\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCruelty-free \u0026amp; vegan\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Application Tips\u003c\/h2\u003e\n\u003cp\u003eFor the cleanest finish, prep your lips with a thin layer of balm 10 minutes before application, then blot it off. Apply the Matte Attack starting from the cupid's bow, moving outward. Press lips together gently once — then leave them alone for a full minute to let the transfer-proof bond form. Using a matching \u003ca href=\"\/collections\/lip-liner\"\u003elip liner\u003c\/a\u003e underneath adds even more precision and wear-time.\u003c\/p\u003e\n\u003ch2\u003eIs This Lipstick Right for You?\u003c\/h2\u003e\n\u003cp\u003eIf you have very dry or chapped lips, we recommend exfoliating and moisturising your lips the night before for best results. For normal to slightly dry lips, the formula feels comfortable throughout the day. It's especially loved by people who wear masks, attend long events, or simply want a low-maintenance lip colour that requires zero reapplication. Explore the full range of \u003ca href=\"\/collections\/lipstick\"\u003eSUGAR lipsticks\u003c\/a\u003e to find your perfect match.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAll SUGAR products are dermatologically tested and cruelty-free.\u003c\/em\u003e\u003c\/p\u003e","brand":"SUGAR Cosmetics","offers":[{"title":"01 Boldplay (Cardinal Pink)","offer_id":31263422906451,"sku":"8904320702274-749","price":749.0,"currency_code":"INR","in_stock":false},{"title":"02 Red Zeppelin (Chilli Red)","offer_id":42411730632787,"sku":"8904320702281-749","price":749.0,"currency_code":"INR","in_stock":false},{"title":"03 The Grandberries (Dark Berry)","offer_id":42411730665555,"sku":"8904320702298-749","price":749.0,"currency_code":"INR","in_stock":false},{"title":"04 Maroon Vibe (Dark Red)","offer_id":42411730698323,"sku":"8904320702304-749","price":749.0,"currency_code":"INR","in_stock":true},{"title":"05 Tan Halen (Chocolate Brown)","offer_id":42411730731091,"sku":"8904320702311-749","price":749.0,"currency_code":"INR","in_stock":false},{"title":"06 Spring Crimson (Crimson Red)","offer_id":42411730763859,"sku":"8904320702328-749","price":749.0,"currency_code":"INR","in_stock":false},{"title":"07 Peachwood Mac (Peach Pink)","offer_id":42411730796627,"sku":"8904320702335-749","price":749.0,"currency_code":"INR","in_stock":true},{"title":"08 Daft Pink (Deep Pink)","offer_id":42411730829395,"sku":"8904320702342-749","price":749.0,"currency_code":"INR","in_stock":false},{"title":"09 The Peach Boys (Midtoned Peach)","offer_id":42411730862163,"sku":"8904320702359-749","price":749.0,"currency_code":"INR","in_stock":false},{"title":"10 Depeach Mode (Peach)","offer_id":42657801568339,"sku":"8904320702366-749","price":749.0,"currency_code":"INR","in_stock":false},{"title":"11 The Blush Eyed Peas (Pink Blush Nude)","offer_id":42411730927699,"sku":"8904320714000-749","price":749.0,"currency_code":"INR","in_stock":true},{"title":"13 Plums N Roses (Deep Reddish Plum)","offer_id":42411730960467,"sku":"8904320714024-749","price":749.0,"currency_code":"INR","in_stock":false},{"title":"14 Caffeine Bandit (Chocolate Brown)","offer_id":42411730993235,"sku":"8904320714031-749","price":749.0,"currency_code":"INR","in_stock":true},{"title":"15 Salmon Republic (Deep Salmon Pink)","offer_id":42411731026003,"sku":"8904320714048-749","price":749.0,"currency_code":"INR","in_stock":false},{"title":"17 Grateful Red (Bluish Red, Cool Toned Red)","offer_id":42411731058771,"sku":"8904320714062-749","price":749.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/2558\/files\/Matte-Attack-Transferproof-Lipstick_e23b51a9.jpg?v=1772102816"}],"url":"https:\/\/www.sugarcosmetics.com\/collections\/run-proof-essentials.oembed","provider":"SUGAR Cosmetics","version":"1.0","type":"link"}